Your newsletter should also be a website.
Every week you read the studies, write the summaries, and send them to your list. Then they vanish into inboxes. Circulated turns the same links into posts on your own site and a short email that links back to them, so the work you already do keeps finding readers after the send.
The week you already have
- Collect seven or eight links worth sharing.
- Read each one, then write a paragraph a non-specialist can follow.
- Paste it all into your email tool and find a place for this week’s product mention.
- Send it. It gets opened once, and then it’s gone.
- Start again next week.
One input, two outputs
Posts on your site
A long-form write-up of each source, published to your own website. They stay there, searchable and linkable, long after the email is forgotten.
An email that links back
A short version of each item, inside the email template you already use, every one pointing readers to the full post on your site.
Nothing goes out without you
Every summary waits for your review. You read it, edit it, and approve it. Nothing is published under your name until you say so.